![]() Sharing a great culture fit, it was a natural next step to join the two. Beyond that, Original Mockups and Freepik Company have collaborated closely for the last two years, which has fostered a great relationship between the teams. Previously, in-house tests identified some knowledge gaps – specifically around 3Ds and mockups – so the decision was made to source these specialist skills outside the business. By joining forces, we will be in a much better position to invest in this exciting future for design.”ģDs and mockups are some of the most demanded assets by users. We’re driving major changes in Latin America, improving the way companies treat their employees and supporting local talent. “We are looking forward to accomplishing our vision of creating a hub for creatives and developers in Latin America and becoming the largest producer of digital assets in the region, helping hundreds of young creatives in finding a way to a stable and full-time job. The current CEO of Original Mockups, Alexander Ruiz, will be leading the 3D & Mockups vertical at Freepik Company. Now, in response to customer demand, content can be localized to make it more specific to this region. The founders of Freepik Company have created other successful companies so the track record is encouraging, too.” We spoke the same language and shared a common goal, it seems, aiming to develop some exciting design tools to make life easier for creatives. Freepik Company started in a coastal and tourist town where the tech industry had not been a main economic driver, like our beginnings in Cartagena, Colombia. By taking over the company, Freepik brings a headcount of 100 3D design specialists into the fold and gives them a strong position to enter LATAM’s fast-growing and high-potential market.Īlexander Ruiz and Andrés Hernández at Original Mockups: “We always felt that there is a shared history and values between both companies. Original Mockups is a Colombian company that offers 3D resources and mockup templates to make working as a designer and/or creative simpler and more expressive. ![]() ![]() It also means the Spanish innovators have consolidated their position on a global scale with a strong foothold in the lucrative Nordic market and the growing Latin American one. With these new transactions, Freepik has given itself a complete content collection – able to provide graphics, icons, videos, illustrations, 3D resources and more. Freepik also appointed Carlos Cantú, former Twitter EMEA Exec as CMO. Now, just a few months after acquiring UK-based Videvo (audio and video content), the team has snapped up two more companies – and extends into the Nordics and Latin America. It’s become a key part of business strategy, with teams across the world harnessing the power of graphics, as well as forming the basis of a growing creator and passion economy.įreepik Company, the parent firm behind providers of freemium illustrations (Freepik), icons (Flaticon), presentation templates (Slidesgo) and an online editor (Wepik), has consolidated itself as a global market leader in this space, and has, since its launch in 2010, been marking strategic moves that have enabled impressive growth. The past couple of years has seen the power of visual content come to light. Copy the Attribution License: Font generated by Spanish scaleup Freepik has just made two key acquisitions, snapping up Danish startup Iconfinder and Colombian Original Mockups, as it expands its reach and strengthens its position as a global leader in visual content. ![]()
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